Running a Restaurant Is No Joke with Eric Wareheim
Square for Restaurants
THE INSIGHT: The restaurant industry runs on grit, humor, and hard-won wisdom — and the best way to show that is to actually go inside it.
THE IDEA: Partner with actor, comedian, and renowned foodie Eric Wareheim to shadow real Square restaurant owners across LA — capturing their stories, struggles, and laughs in a four-part video series that's as entertaining as it is honest.
THE WORK: Contributed to the project from pre-production through post — art directing the visual approach before cameras rolled, then overseeing editing, color, and sound to ensure every deliverable landed with the right tone. Produced in-house alongside Ventureland, an Academy Award–nominated creative studio.
MY ROLE:
Video Art Director