I started making films before I knew that's what I was doing.
Growing up skating, the camera was just part of the culture — you skated, you filmed, you figured out how to make it look the way it felt. That instinct for capturing real, unscripted moments never left. It just grew up with me — from shooting action sports for TV networks, to cutting commercials and TV spots in the Bay Area, to eventually art directing campaigns from brief to final frame.
My foundation is editing, and I mean that in the deepest sense. A film degree focused in post, years spent cutting everything from 30-second spots to 20-minute documentaries, and a genuine love for the moment when a sequence finally clicks into place. I think about sound design the way most people think about visuals — as something that needs to be built alongside the picture, not added after. That same eye extends into motion and animation, graphic design, and illustration — disciplines I don't just direct, but actually make in.
That editorial sensibility is what I bring into the room as an art director. I've led creative on short-form campaigns, broadcast spots, and long-form branded documentary — sometimes all within the same project. I think in sequences, which makes me a better concepter. I know what's possible in post, which makes me a better producer on set. And because I've spent real time in the edit suite, I can collaborate with editors and directors in a language we actually share.
The work I'm most proud of has taken me from the Cannes Lions stage to winning the SXSW Jury Award for Best Documentary Short — earned by making films that were genuinely good, not just well-branded. That standard runs through everything I make, whether it's a tight campaign or a long-form film with room to really breathe.
When I'm not on set, in the edit suite, or buried in a Figma deck, I'm probably at home with my family or tinkering in the garage. But honestly — the line between work and the rest of life has always been blurry for me. In the best way.
Awards/Noms:
’26 Nine creative campaigns to know about - Ohana Vendors - Producer
’25 Selection | Ads of the World | Square - See You In The Neighborhood - AD
2023 Official Selection - Milwaukee Film Festival: Clark’s Revival - Director
2023 Official Selection - 16th annual Hamptons Doc Fest: The Bridge - Director
2022 Gold Telly Winner - Branded Content Documentary - Editor - Our Chinatown
2022 Gold Telly Winner - Branded Content Documentary - Creative Director - Dear Dad
2022 Webby Award Nominee - Branded Documentary - Editor - Our Chinatown
2022 Webby Award Nominee - Diversity & Inclusion - Editor - Our Chinatown
2022 Webby Award Nominee - Diversity & Inclusion - Creative Director - Dear Dad
2020 Gold Telly Winner - Branded Content Documentary - Creative Director - Forged In Flint
2019 Silver Telly Winner - Branded Content - Editing - Sister Hearts
2019 Gold Telly Winner - Branded Content Documentary - Sister Hearts
2019 Bronze Lion Winner - Canne Lion International - Non-fiction Film - Sister Hearts
2019 Vimeo Staff Pick Premiere - Exit 12
2019 SXSW Jury Award Winner Documentary Short - Exit 12
2018, 2019 Official Selection - SXSW Film Festival - Exit 12 & Sister Hearts
2018 Webby Award - Best Editing - Made In Iowa
2018 SFIFF Official Selection - Made In Iowa
2018 D&AD Graphite Pencil - Branded Content - Sister Hearts
2018 Tribeca X Award Winner - Sister Hearts
2017 Tribeca X Award Nominee - Yassin Falafel
2017 Clio Awards - Bronze Winner - Yassin Falafel
2017 Webby Award Winner - Long Form (Branded) - Yassin Falafel
2017 People's Voice Webby Award Winner - Documentary (Branded) - Yassin Falafel
5 Time Vimeo Staff Pick - Yassin Falafel, Made In Iowa, Sister Hearts, Forged In Flint & Exit 12
Graduated San Francisco Art Institute 2011