“BIG IN RESTAURANTS”
Square for Restaurants
THE INSIGHT: Restaurant owners don't just need tools — they need a partner that can grow as fast as they do. When Toast had the market's attention, Square needed to remind the industry who they were up against.
THE IDEA: Reintroduce Square as a serious force in restaurants by putting real operators front and center — showcasing the big ways Square supports the people running the show, from the kitchen to the books.
THE WORK: Led art direction, video direction, editing, and motion graphics for a full campaign spanning OOH, digital, and branded content — building a visual language bold enough to go head-to-head with the category leader.
My Role:
Senior Art Director